It’s almost cliché to say that a picture is worth a thousand words, but their value to a marketing campaign – online or off – would be very difficult to overstate. That’s because images capture attention, give realism to the concepts described in marketing copy, and most importantly, provokes an emotional response.

But, too many companies use photos that aren’t up to the job. Here are a few things you can do to make yours better:

Avoid stock images. Stock photos might be easy and inexpensive, but they are also generic and ineffective. Worst of all, though, is that customers can usually pick them out pretty easily. That might not seem like a big deal, but the last thing you want people thinking about when they see your marketing is “more of the same.”

Work with the right studio. Photography is an art that requires a lot of subtlety. A slight change in angle, lighting, or background can change the entire tone of an image. That’s why you want an experienced studio handling your marketing images – the biggest part of making the right impression lies in the details.

Remember that editing and placement are where the magic happens. Some careful editing and re-touching can turn a great shot into a breathtaking image, or at least turn a very good product photo into a great one that catches the customer’s attention. The same goes for placement; a great photo has to be put in the right place, and the right setting, to stand out and be noticed by buyers.

Refresh your photos on a regular basis. No image, no matter how great it is, remains fresh forever. It might be that your campaigns change, your products are different, or your customers have just seen it too many times. Keeping things fresh is important to marketing, when you’re always trying to make a new impression, so be sure to replace and refresh your photos on a regular basis.

The simple truth is that you can’t have great design, much less great marketing, without the right kinds of visuals. If your photos aren’t up to the job, why not work with RedFixFive and let us give all of your materials and campaigns a fresh look?

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